Hello all. Clutch have featured some young ladies including myself in an article in their online mag. It’s a good read & so nice to see some peeps doing it for themselves. I’ve put my answers on here but you can also read the full article here.

V. Name/Alias: Sofi, Sofi Donuts, Misoh.

Current Gig: Independent Clothing Store Owner, Promoter & Party Thrower of monthly Donuts Nite and Instore Parties, Big time Blogger (that’s not a job but…I take time for it) and DJ.

Motto: (didn’t have one)

Quote to live by: Just do it…(quite literally…that’s a darn good quote) JUST DO IT!

Q: Who’s your style icon? Believe it or not, I don’t have a style icon. There isn’t one person that I look at and think…ahh I like their style and I’m gunna pinch some ideas from them. I like to take ideas from look-books and fashion shoots in magazines such as i-D, Plastique, Nylon and Dazed. I base a lot of my outfits around colors and jewelry. I find look-books and fashion shoots are slightly on the more crazy side which I find much more inspiring than the average dressed person. Although in saying all that I do LOVE Agyness Deyn, I think she is beautiful, individual and probably the best model to come out since Kate Moss. I love her style but it’s not a look I would ever go for myself.

Q: What defines your iconic style? I guess I’m very colorful, I’d never wear an entire outfit of black for an example and if I did I’d feel awful. I completely need colour in my life. I also love jewelry, I started out with the massive bamboo hoops, but for a while now I’ve been rummaging in second hand stores for vintage jewelery. Clip on vintage earrings really are great, some are so ornate and massive it’s ridiculous and I love that…you can pick them up for SO cheap too. I really love to wear mens t-shirts even though they really aren’t the most flattering of shapes. I’ll put on a girls tee and just spend the whole day uncomfortable. There are some really great mens t-shirts around right now, especially from Rockers NYC. Put on your mens tee with a teeny weeny mini skirt and some fly kicks and your away.

Q: What are your daily inspirations? My friends. I don’t know if we have somehow all come together by fate or if we’ve come together because we’re in the minority of young people in the UK actually taking risks to make something of what we are passionate about. I don’t really have many friends that are studying or in full-time jobs, if they are doing either of those they are doing something extra to go alongside it. I’d like to mention Trapstar, A.IN.T and Ben Monsta — three groups of designers making massive moves in the Fashion / Art / Street wear / Music scene. I guess one thing we all have in common is serious networking skills and passion about what we are doing. If you are passionate enough and believe in yourself you can make anything happen. My friends are proof of that. My Mum is my biggest inspiration, through thick n thin she will always put a smile on my face and she knows exactly what to say to sort out any situation. Good old Mums eh? I’m very lucky. Customers and people that come to our parties inspire me too, because by coming to us they are showing their support for what we are doing.

Q: What’s the one thing people would never guess about you? Hmmm..thats a tough one, it’s hard to say cos I’m quite open about everything I do.

Q: What’s the biggest fashion rule you would never break? Make your own rules! Break them if you want to because they are your rules. There should be no rules in fashion, just be yourself.

Q: What are your wardrobe’s staple pieces? - About a billion mens t’s mainly by Trapstar, A.IN.T and Rockers NYC. I have a lot of tight mini tube skirts in various colors, I cut the straps off a basic vest and then you have a simple tube skirt left over (as long as you cover the waistband no one will ever know, it sounds a bit simple but try it, it’s a good un). I have quite a few kicks, but I’m not wearing them much right now. We have this UK Brand called Pointer, they make amazing girls shoes in real bright colors and I can’t get enough of them. Vans are a good look too. CTRL dominates my wardrobe, woollen cardigans, dungaree dresses, leggings, mental colors and zig zags. In fact, my wardrobe is about to break. Help!

Q: What women’s street wear designers should we be on the look out for? I know I always bang on about CTRL, but really there is no contest. You know when you see something and you think…yes, if I was going to make some clothing it would be like that. They never ever make what they think people will want which is great because SO many people do. They just make what they want and basically the people that don’t like it can leave and the people that do love it can open their arms and welcome it. CTRL is greatly received in our store and I know this time round they got in many more orders than previously, so the love is spreading. I’d also shout out Dimepiece too, those gals are great.

Q: In 5 years, I’ll probably be… Still working my butt off for my store Donuts. To be honest though, the hard work we have put in over the last 9 months has really really paid off. In the last 3 days our online store went up & we got featured on Slam X Hype. That is such a huge milestone for us & so encouraging. So, I got 5 years & we’ve come this far in 9 months…sooooo…yeah I reckon I’ll be doing something good in 5 years, if I keep up the hard work, which I definitely will. I’d like to have babies and get wed too, life is all about family, I think 5 years will fly by though, so I better not make any statements just yet. Actually, can I just say…in 5 years I will be a multi-millionaire… probably (hopefully).

For more information about Sofi Donuts check out www.sofidonuts.blogspot.com, www.donutsthestore.co.uk and www.myspace.com/donuts_the_store